CAN 7TAFLOU F’LabelVie is an internal corporate esports activation for LabelVie that leveraged the excitement of the Africa Cup of Nations to boost employee engagement through an EA FC26 tournament.
MAPLAB Agency managed the end-to-end production, including multi-site qualifying rounds across Casablanca and Skhirat, followed by a offline Grand Final featuring a high-end gaming setup and live internal broadcast. The project successfully united over 250 collaborators and reinforced employer branding by integrating competitive gaming into the company’s festive corporate culture.