Masters Cup is a esports tournament property organized by LGAMING.MA & MAPLAB Agency and sponsored by Head & Shoulders that capitalized on the 2025 Africa Cup of Nations fever. MAPLAB agency executed a 40-day competitive journey, transitioning from online qualifiers with over 500 players to a high-energy physical Grand Final in a dedicated FunZone. By integrating professional broadcasting, live commentary, and interactive community challenges, the project delivered an immersive experience for over 5000 Spectators while providing the sponsor with premium brand visibility among Morocco’s youth.