24-hour Ramadan Marathon

(2026)

live production

Garena Free Fire, is a free-to-play battle royale game developed and published by Garena for Android and iOS. Released on December 8, 2017, the game gained widespread popularity, becoming the most downloaded mobile game globally in 2019. By 2021, it had over 150 million daily active users and surpassed $1 billion in lifetime revenue. As of February 2024, Free Fire had 100 million active users.

24H Ramadan Marathon

24-hour Ramadan Marathon livestream is a full-scale live production for Garena (Free Fire) that brought together top-tier KOLs for a continuous, high-intensity broadcast.

MapLab Agency managed the end-to-end technical production and creative direction, transforming a dedicated villa into a content hub featuring live gaming tournaments, cooking challenges, and interactive social games.

By blending non-stop entertainment with authentic cultural moments, the project drove massive community engagement and strengthened brand loyalty during the peak Ramadan period.